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Amazon Innovation Awards

The one-stop shop for innovative products from startups. The only problem? The site didn’t look or feel all that innovative. Our task was to redesign… well, the whole thing. Everything from crafting our “absurd joy” tone of voice to pulling off this dreamy photoshoot.

Website redesign | TOV

Amazon Launchpad

The one-stop shop for innovative products from startups. The only problem? The site didn’t look or feel all that innovative. Our task was to redesign… well, the whole thing. Everything from crafting our “absurd joy” tone of voice to pulling off this dreamy photoshoot.

“We cannot describe how happy we are with the changes we did in the UK and Spain”
— Amazon client

Numbers aren’t my thing. But shoppability increased by 123%, which I think is pretty damn impressive.