The Yacht week
The Love Boat Campaign
2300 Profiles Created
Copywriting & Conceptualisation
An awareness driving campaign launched on Valentine’s Day to celebrate the single sailors within The Yacht Week community. The prize? Win 1 of 8 spots on The Love Boat in Greece for a week of sailing and dating at sea.
Campaign results: 2300 profiles created. 135,000 people reached.
People sign up and create a profile on our microsite through Facebook where they answer questions to personalise their profile.
Once your profile has been created, you can view other profiles and match with them.
Answers can be viewed by clicking “See Answers”. The 8 most entertaining profiles won.
