Sky Television
#feetie Campaign
Concept Project
Copywriting
This print campaign is based on the rewarding ritual of coming home after a long day and putting your feet up in front of the television.
Your feet endure all kinds of punishment throughout the day so the very least you could do is treat them to Sky.
The campaign features a series of different characters and what their feet have endured that day.
With the recurring tag line: “My feet put up with me. I will put up my feet.” To show that anyone and everyone deserves to treat themselves to a little telly after a long day on their feet.