The Ski week | Video

“Experience a First”

3.3M Views | 5.6K Comments | 16K Likes

Creative Direction & Script Writing

A hype video to promote the launch of The Ski Week’s 2018 bookings. Our insight was that The Ski Week was the first of its kind which is something millennials are always on the look out for. As a result, the creative prompted viewers to experience something new, something different, for the very first time.

Production Company: Seppi Morrison

Script

When did you last experience a first?
Like skiing with 300 new friends first?
From 42 different nationalities first?
A mountaintop yoga class first
An open air banquet with this view first

Night skiing with a flaming torch first
A sleepover in a stargazing igloo first
Shhhh
Crossing the pond first
Or headfirst

You heard about The Yacht Week first
Welcome to The Ski Week

Your first won't be your last