The Yacht week Instagram
@theyachtweek
173k Followers and counting…
Social Media Management & Copywriting
In my time managing the social account, @theyachtweek’s Instagram following grew organically by 1481%.
When I first took over the creative strategy and management of The Yacht Week’s Instagram in 2015, it had 11K followers. Today the account has over 173K.
We used the power of beautiful photography, engaging captions, influencers and dynamic content to grow the following. Constantly testing different content formats, mixing stills and video, to ensure our feed was always relevant for the community.
I was also responsible for selecting and hiring all the photographers and filmmakers we used to capture the content for our social. I managed upwards of 50 content creators.