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TerraCycle

A social campaign for Buscopan to encourage people to recycle their pill packs.

SOCIAL CAMPAIGN

Buscopan x TerraCycle

Pill packs might look small and insignificant, but a mind-boggling 1.5 billion end up in landfill every year.
Busocpan partnered with recycling company, TerraCycle, to upcycle pill packs.

There’s enough doom and gloom in the world, so we took a positive angle and showed what these little packs could become in their next life – if they’re not chucked in the bin.