campaign
Virgin Red
Our pitch-winning campaign for Virgin’s rewards club celebrated the individuality of its customers, showcasing how members can earn points for the things they’re into. Only shop at Waitrose? Point made. Prefer the middle aisle at Lidl? Point made. Everyone has a point to make – make yours and earn Virgin points.
We even got Richard Branson’s daughter to make her point.
““The team applied their strategic expertise to our brand and impressed us with the creativity of their execution.””