CREATIVE DIRECTION
The Yacht Week
During my four years at Day 8 Experiences, I led the creative direction for all campaigns and creative content. Every year, we released a trailer promoting the sale of tickets for The Yacht Week – the industry-leading sailing event. Picture island hopping by day, live music by night, and up to 120 yachts sailing together. It’s basically a floating festival.
Our films generated over 6 million views, and bookings more than doubled.
““Well, this sold me in seconds””
Yep, that last one is me living my best life 👆