Global CAMPAIGN
Avon
Sometimes, it’s the smallest gifts that have the biggest impact — a lippy that brings out their bold side, a mascara that helps them feel seen. Everyone gifts with love, but our Christmas campaign inspired people to gift with power: the power to speak up, feel seen, and own the room. It went live across eight markets worldwide, reaching women everywhere.
Copy & Concept – Me
Art Direction – Rianna Woods
Creative Direction – Chloe Grindle, Sara Soares
Film Directors - Mindcastle