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Avon

The one-stop shop for innovative products from startups. The only problem? The site didn’t look or feel all that innovative. Our task was to redesign… well, the whole thing. Everything from crafting our “absurd joy” tone of voice to pulling off this dreamy photoshoot.

Global CAMPAIGN

Avon

Sometimes, it’s the smallest gifts that have the biggest impact — a lippy that brings out their bold side, a mascara that helps them feel seen. Everyone gifts with love, but our Christmas campaign inspired people to gift with power: the power to speak up, feel seen, and own the room. It went live across eight markets worldwide, reaching women everywhere.






Copy & Concept – Me
Art Direction – Rianna Woods
Creative Direction – Chloe Grindle, Sara Soares
Film Directors - Mindcastle