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Amazon

The one-stop shop for innovative products from startups. The only problem? The site didn’t look or feel all that innovative. Our task was to redesign… well, the whole thing. Everything from crafting our “absurd joy” tone of voice to pulling off this dreamy photoshoot.

Website redesign | TOV

Amazon Launchpad

We pitched. We won. And we created this bright and beautiful campaign.

Amazon Launchpad, the go-to for innovative startup products, needed a branding overhaul. Their look didn’t reflect their innovative spirit. Our task: redesign everything. From creating the “Absurd Joy” tone of voice to executing a dreamy photoshoot, we transformed their brand, boosting shoppability by 123%.



“We cannot describe how happy we are with the changes we did in the UK and Spain”
— Senior Amazon client

Creds:
Creative direction - Clare Wilson
Art direction - Rianna Woods
Photographer - Clare Harrison
Set design - Carolina Mizrahi