PITCH Campaign
Virgin Red
Virgin Red is no ordinary loyalty club. The rewards are weird and wonderful – you can earn points on a Greggs coffee and spend them on something bonkers like a Sloth experience. You honestly never know where your points might take you, so join Virgin Red… “What’s the Best That Could Happen?”
This guy spent his points on the beginner dog grooming class. Now he’s the Snoop Dog of grooming.
She spent her points on the first-time foraging class. Now she forages for fruit on horseback.
This gal spent her points on the novice painting class. Now look at her! Eat your heart out Warhol.
She spent her points to get half-price house plants. Now she’s living her wildest dreams.
I wrote this long-form digital Out of Home to stop commuters in their tracks while they wait for their train.
Copy & Concept – Me
Art Direction – Rianna Woods
Design – Ben Clarke
Creative Direction – Paul Snoxell